Information Architecture Heuristics for Interaction Designers.
By Abby Covert.
Able to be located
Easily approached and/or entered
Easily perceptible
Talkative, informing, timely
Capable of producing the desired or intended result
Worthy of confidence, reliable
Able to adjust to a requirement
Of great use, service and importance
To fix in the mind, in the memory
Greatly pleasing